SRST helps both individuals and property managers keep track of water and energy consumption. They do it simply, clearly, and with a genuine belief in helping people save money. Our task was to create a unique visual identity that reflected the brand`s character – accessibility, reliability, and practicality.

We designed a wordmark logo incorporating fine hair-like details to visually echo the Czech word “srst” (fur). We developed visual assets for both B2C and B2B communication, merchandise, and social media. The project also included a concise and practical Brand Manual and Tone of Voice guidelines, which now help new hires and existing employees understand the brand’s personality and communication style.

The result is a confident and distinctive brand that brings emotions, colors, and personality into a traditionally cold and technical segment.