Donebe is a wellness and boutique hotel centered around experience, atmosphere, and a strong sense of place. Our challenge was to create a brand that didn’t overemphasize any single aspect – but instead found balance between the building’s history, modern design, art, luxury, and serenity.

We crafted a visual identity that blends elegance, sophistication, luxury, and historical charm. We worked with a soft color palette, delicate typography, and a cloud motif that cleverly incorporates both the DNB (DoNeBe) abbreviation and references the original architectural elements of the heritage townhouse.

A contemporary yet timeless visual identity that reflects the luxurious spirit and historic soul of the building and its location without being “over the top”.